Category Archives: Design

Midnight… Editing

I literally spent my entire day taking photos of new product, while also simultaneously pulling my hair out because I could NOT for the life of me get my lighting correct.  No one tells you that product photography is so difficult – but I guess most people aren’t a 1-person operation, either. :)

It’s definitely so interesting being on this side of the fence.  When I worked as a Marketing Manager, I led photoshoots all day long.  Product photography, lifestyle photography, event photography.  I always knew exactly what I needed the photographers to capture.  At what angle, the depth, the clarity.  Even down to what the model(s) were wearing, touching, etc.  Now that I’m on the flipside and the one doing all of the shooting, I *immensely* have a new appreciation.  I used to think it must be so easy just shooting photos.  Boy oh boy was I wrong.

Besides spending 10 hours of my day trying to get my photography done (which absolutely is nowhere near done – not even close), I also signed up as a Artisan for a Wedding Site.  That was definitely not premeditated, as I was contacted via their team – fell in love with the site and their curated collections (see more here: emmaline bride) and immediately gave in.  Still figuring that one out.

Anyway, it’s midnight now and I’m still up, in my office, while the rest of my home is completely silent.  Matt and the dogs are asleep, and I’m here.. trying to figure out LightRoom.  My first attempt below. :)


With that said, goodnight.  I’ll get some shut eye in… a few hours. <3


Today was a such a good day – and it was a great reminder of why I left my amazing career in Marketing in pursuit of what I truly love.  Since the 1st of the year, I’ve had good days and bad days – but to be honest, probably more bad days than good.  The minute you become immersed in the industry is the same moment you realize JUST HOW MUCH competition there really is.  It’s impossible to ignore all the fresh, aspiring and uprising new artists, all of us trying to do the same thing.  Get the same deals.  Sell to the same consumer.  Get into the same retailers.

For a little while, I let this get me down.  But I’ve said it before and I’ll say it again – all I want to do is keep my head down, ignore everyone else, and just do my work.  That’s it – just design and do my work.  I don’t want to worry about competition, or what new thing this person is working on, or how far that other person has gotten.  I just want to do my work.

And so today, I did.  I did my work.  I ignored the internet.  I let every doubt and bit of insecurity dissipate as I kept my head low.  I worked all day.  And I designed beautiful pieces.  And I took photography.  And I checked my emails – and what amazing emails I received.  Today, while I did nothing but embrace my work and my talent – I got picked up by 2 online retailers.  2 online retailers!!  And an interior designer picked up 60 pieces of art from my shop.  I couldn’t believe that this was my reality – especially since I have been so hard on myself lately.

What I learned today is that hard work and patience and being true to who you are is the most important piece of the puzzle.  When I started all of this, it was never about becoming famous or making loads of money – it was about doing what I love and hopefully, someday, inspiring others to also do what they love.  I’ve learned that there are so many non-traditional careers now and that fulltime jobs don’t have to take place in a corporate setting.  Most of all, I’ve learned that anyone can make a living doing what they love.

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That said, go on now & be a ‘goal digger’!

Black + White

Today was filled with creativity, lots of doing, and lots more making.  It’s now 10:12pm and I am just finishing up the workday.  What no one tells you is that when you work for yourself, you REALLY really crazyingly work.  I’ve been at it since 9am this morning, and though I’m thoroughly exhausted – I’m all the same happy that I had such a productive day.

The Marketing guru inside me went a little nuts today.  I made edits to all my shop items to make sure they were consistent.  I redid all the photography (with a TON more to do the rest of the week), I designed a template for all of my print listings, and I illustrated, printed & scored a ton of greeting cards.  I also added in SEO where I could and made sure all of my Pinterest linkbacks were correct.  Needless to say, long day. :)

Below are some of my favorite new prints in the shop.  These are some of my favorite quotes, and as much as I try to refrain from just black and white, I can’t seem to help myself.  It’s so classic and so my style – extremely brand appropriate for what I’m trying to create.

Hope you all enjoy! xo

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Aged Love.

When I think about Valentine’s Day, I think about new relationships and boxes full of chocolates, and extreme acts of love.  While all of this is great and dandy, it tends to leave ‘aged’ lovers in the corner a bit.  I wanted to do something about that.

Matt and I have been together for nearly 3.5 yrs, so our love isn’t as fresh and romantic and beautiful as it was when we first started dating.  But he still makes my heart flutter.  And he’s still the kindest, most thoughtful, sincere man I’ve ever known.  But in that same light – there really is no mystery anymore.  I work all day and night, and when he comes home, he eats dinner, showers and plays with the dogs.  We don’t have crazy hot date nights anymore and we don’t sit around talking about our future like we used to.  Because this IS our future – us, together, comfortable, in our home.  Sure, the lust may have died down a bit, but it’s been replaced by something better – love.

I spent the morning at a coffee shop and thought about what type of card I wanted to get him this yr for Vday.  When I searched and searched and found that there was nothing that said how I felt, I decided to pick up a pen and write it down.  I love the outcome – because it is absolutely the truth.  I know this is also true for so many others.

I snapped a photo of the pre-cleanup on my instagram,  but the final is below.  It’s available now in my shop and I love that he will love it. <3

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Always good to be honest.. always. <3


Custom Orders

The one thing that I absolutely love about my job (aside from my work getting stolen or getting crazy doubtful about my work) is that I get custom orders all the time – which helps keep my designs updated and fresh, and of course, never stale or boring. :)

Tonight I finished up this adorable couple’s custom order – wine labels for her bridesmaids and beer stein tags for the groomsmen!  I’ve had wine labels in my shop for quite a while now (maybe a year?), but for the life of me I have never thought of adding in groomsmen items!  It’s definitely a no-brainer…

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Now I just have to make sure the colors (when printed) match this closely.  That’s always the hardest part.

PS – his groomsman’s name really is Chris Brown! :)