Category Archives: Marketing

Spring – But Feels Like Winter

Last night I had an overwhelming feeling that I needed to write in this blog, even though I’ve completely ignored it for over 1.5 years.  I don’t know where the time goes, but the holidays passed, we both had birthdays, my business turned another year older, and while so much has changed, so much has also stayed the same.

I went to a dinner party recently and it somehow turned into a business group meeting.  There were people there with all types of backgrounds – salsa dancers, pilots, entrepreneurs, product managers, etc.  I started talking to the pilot about a new product he is launching and just different ways he could market his brand – and it went on for hours and hours.  Unintentionally.  It was incredible, and gratifying and so intellectually stimulating.  I left the party that night thinking about how much I miss marketing and giving marketing advice, more than that, being part of an overall marketing strategy.

The reality I’m facing right now is this: while I love love LOVE what I do and I love the relationships I’ve made, I miss marketing.  Traditional marketing.  I realize that so much of what I’m doing now is marketing in the sense of social media and affiliate, performance marketing, but it’s difficult to market yourself.  I don’t know if I’ll ever get used to that, even 4.5 years in the game.

When I started this business, it was 100% unintentional.  I found a niche basically because I created a product that didn’t exist and I posted it online, to an incredible response.  I am and have always been motivated by action and results, so it only made sense for me to try it out.  I made a plan – I prepped and transitioned out of my marketing manager role for an entire year – and then I took the leap.  I got swept up in the possibilities, the challenge, the creativity, and the limitlessness of being a woman entrepreneur.  I am and will always be grateful for what I’ve accomplished, what I’ve built for myself, and for the success I’ve had – but for the first time I’m starting to wonder if I should keep the business, or if it’s time for me to move on.

That’s a really harsh reality, mostly because there is no reason for me to stop what I’m doing.  I could be traveling the world right now and leave my shop on autopilot and I still wouldn’t have to worry about income, or bills, or anything monetary.  But it goes beyond that, and facing that truth is something I’m struggling with at the moment.  I don’t know if this means that I’ll be in a different working environment by the end of this year, or by the year of 2-3 years, but I do know that it’s definitely a possibility.

And while all of that freaks me out a little bit, it’s also extremely exhilarating and liberating to make my own decisions, at my own pace.

With all of that said, I’ll leave you with a photo from Costa Rica – my favorite trip last year.  I’ll eventually post about all my trips last year along with photos (there were a lot!) – eventually.